The Academicis Team


Having spent the formative 20 years of his career in multinational technology and investment banking institutions, Richard started his education recruitment career in 2008, joining the Times Educational Supplement (TES). Here he gained a thorough understanding of the education recruitment market and the issues facing schools today. He worked in a number of the company’s divisions before joining TES Prime, the Executive Search arm before moving on to set up his own niche consultancy in 2013. Since the company’s inception, Richard has led Academicis to become one of the market leaders in school’s senior leadership recruitment. Over his career to date, he has placed Headteacher to CEO roles across in excess of 500 schools, trusts and diocese and has clients as far south as Plymouth and Portsmouth and as far north as Preston, York and Cumbria.

Outside of work, Richard is a very keen swimmer and enjoys spending time with his 9 year old twins, wife and ageing spaniel.

Richard Lucas

Founder and Managing Director

Caroline has been working in education for over 20 years and within education recruitment for over 13 years, latterly at TES Prime the executive search arm of the TES publication. During this time, she has built strong relationships with schools and supported many senior leaders to obtain their dream jobs. As Head of Delivery at Academicis, she has successfully delivered and worked on many leadership roles for schools and trust. Clients come to bank on her personally for her support during the attraction and selection phases as they know how determined she is to go above and beyond to make sure a seamless recruitment process is achieved. As well as steering her team of resourcers to generate a sound field of candidates, she oversees the entire administration process from shortlisting and vetting, through assessment and interview days to appointment. She is passionate about education and making a difference to how children learn, loves a challenge and working with different types of schools to achieve a shared goal creates this. In her free time, she energetically supports charity events with a local sports club to raise money for children.

Caroline Olsen

Head of Executive Delivery

Geoff has worked in Education recruitment since 2001, including several years as the Head of Interim at TES Prime. During this time he has built a sound understanding of the intricacies of appointing to different roles in a wide variety of settings and is of a firm belief that every stakeholder in a school has the ability to make a difference to the children in their care. Geoff has made successful placements in every role in a school setting from teaching assistants to CEO’s and has worked with high profile Independent school groups, stand-alone village primary schools and everything in between. Passionate about education for all Geoff is a governor of a primary school and trustee of a multi academy trust in SW London where he lives with his wife and two children.

In his free time he enjoys spending time with his family, playing rugby, cycling and going to the cinema.

Geoff Morris

Client Development Director

Daniel has been working within education recruitment for over 20 years in senior leadership roles with well-known companies such as Hays, Reed, Vision Teaching and the Impellam group.

He has successfully led large teams of recruiters to success, building great partnerships with schools through bespoke arrangements.

In his role as New Business Client Director, Daniel is building partnerships with new schools, spreading the word about Academicis and how we can get the best senior leadership candidate fields for clients to select from.

Outside of work Daniel lives with his wife and young daughter in Hertfordshire. He is an active participant in the local community events, a keen sportsman playing Tennis and Cricket regularly for his local clubs and a qualified cricket coach.

Daniel Boucher

New Business Client Director

Ross has helped over 50 clients to find great new senior leaders, particularly with a focus on primary schools in and around London. He has built strong relationships in Local Authorities where they come back to work with him time and time again, with both clients and candidates passing on their thanks for his professional and personal manner. Outside of work Ross is a keen sportsman, attends live music events (before lockdowns 1,2,3) and loves to travel.

Ross Laird

Executive Recruiter

Before Joining Academicis in January 2020 Tracy had worked at TES for 16 years starting on teacher recruitment, moving to the International team and then for the last five years on the Leadership team as it merged with TES Prime. Outside of work Tracy’s passions are Photography, MotoGP and live music.

Tracy Laverack

Executive Recruiter

Laura’s background in Executive Search began in her family business, where she worked alongside clients across a broad spectrum of industries. It was here that she found her niche in understanding her clients requirements, meticulously headhunting and delivering exceptional talent. She enjoys building relationships with both clients and candidates, and is passionate about delivery.

Outside of work, Laura’s free time is spent with her family, including her two sons. She enjoys cooking, travel and keeping fit.

Laura McKay

Executive Recruiter

Charlotte has 24 years of recruitment experience, with the last 7 years in education recruitment.  Throughout Charlotte’s career she has consistently delivered an exceptional recruitment service within mainstream, independent and special educational settings.  Charlotte has successfully placed senior leaders,  from CEOs and Executive Directors, to Headteachers and Deputy Heads. The schools and trusts she has worked with know she can be relied upon to provide the best candidates for their roles in a professional manner. This success has led to repeat and referral business, which is a direct result of building trusted relationships with clients and candidates.

In her spare time Charlotte likes to swim, cycle and keep fit whilst also spending time with her family and friends.   She has a love of textiles and enjoys upcycling furniture.

Charlotte Cuthbert

Executive Recruiter

Kerri has spent the past 10 years working within education, mostly as a School Business Manager. She has extensive knowledge of the challenges that recruitment into the sector can present. She has worked in primary and SEN settings so has a range of knowledge on the frontline in a school.

Having carried out a whole range of responsibilities within the ever-changing landscape of education, particularly during COVID times, Kerri has now decided to concentrate on the aspect of the School Business Manager role that she enjoys the most, which is helping schools in their quest to attract outstanding leaders.

In her spare time, Kerri loves to cook, watch sport and spend time with her family.

Kerri Wiseman

Executive Recruiter

Before joining Academicis in 2022, Tiffany worked in event project and operational management. She spent a number of years in Spain where she successfully ran her own part time Wedding Planning company.  She has a background in Marketing and Events, as well as Internal Communications, supporting major organisational change.

Outside of work, Tiffany likes to keep fit by running and walking with her little miniature dachshund Frankie. Tiffany is a also a trained St John’s Ambulance volunteer and during Covid helped with vaccination roll out.

Tiffany Aldred

Operations Manager/ EA to MD

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